My research interest focuses on three aspects. First, I am interested in studying business policy in online platforms, especially knowledge contribution platform and e-commerce platform. Identifying causality is critical for policy making. I am familiar with using econometric tools for causal inference with observational data. My first-year paper and all three essays in my dissertation have adopted some causal inference tools, such as difference-in-differences with matching, instrumental variable, and random experiment design—A/B testing. Second, the adoption of machine learning and deep learning enriches IS research. The second essay of my dissertation and the statistical paper apply several natural language processing approaches. The third essay uses an artificial intelligence tool to perform image prediction. I consider the adoption of AI in IS as a trend and with a bright future. I am interested in studying related topics. Third, I have a relatively solid background in applied statistics. I am fond of applying statistical tools under the IS context. My statistical paper makes refinement on conventional canonical correlation analysis and tries to solve dimension reduction problem under social media context, which contains high-dimensional information with numerous variables. One of my advantages is that I have experience in both IS-behavior and IS-econ studies. My master’s thesis is a typical behavioral study using expectation-confirmation model to study online users’ continuous participant with structural equation model. My PhD career mainly focuses on IS-econ, but I am still interested in behavioral and psychological study and the third essay in my dissertation is a behavioral paper.
“Invested or Indebted: Ex ante and Ex post Reciprocity in Online Knowledge Sharing Communities” (with Ramesh Shankar, Jan Stallaert), submitted to ACM Transactions on Management Information Systems, invited for 2nd round review.
“Online Diaries and Professional Service” (with Jing Peng, Gang Wang, Xue Bai), submitted to Information Systems Research, under 1st round review.
“A New Method to Understand the Online Word of Mouth Dynamics: Multi-View Sequential Canonical Covariance Analysis,” (with Xian Cao, Timothy Folta, and Ruoqing Zhu), submitted to Management Science, under 1st round review.
Invited Presentation: “Impacts of Online Diaries on Sales of Credence Goods: Evidence from a Cosmetic Surgery Platform”, INFORMS Annual Meeting (Session: Social Media Analytics I), Houston, Texas, October 22-25, 2017.
Invited Presentation: “Invested or Indebted: Ex ante and Ex post Reciprocity in Online Knowledge Sharing Communities”, SCECR 2018 (Session: Crowds), Rotterdam, Netherlands, June 18-19, 2018.
Invited Presentation: “Online Diaries and Risky Products”, CIST 2018 (Session: Healthcare), Phoenix, Arizona, November 3-4, 2018.
Invited Presentation: “Online Diaries and Professional Service”, SCECR 2019, Hong Kong, China, June 11-12, 2019.
Invited Presentation: “The Impact of Ex post Risk-Reduction Mechanism on Online Sales: Evidence from Complications Insurance for Cosmetic Surgeries”, SCECR 2019, Hong Kong, China, June 11-12, 2019.
Invited Presentation: “A New Method to Understand the Online Word of Mouth Dynamics: Multi-View Sequential Canonical Covariance Analysis”, SCECR 2019, Hong Kong, China, June 11-12, 2019.
Invited Presentation: “What Can Images Tell Us: A Prediction Study based on Facial Analysis”, INFORMS Annual Meeting (Session: Artificial Intelligence and Machine Learning in Service), Seattle, Washington, October 20-23, 2019.
Invited Presentation: “Disentangling the Effect of Longitudinal Consumer Reviews on Professional Service”, INFORMS Annual Meeting (Session: Business Transformation in the Age of Analytics), Seattle, Washington, October 20-23, 2019.